Demand Generation Manager

Role Overview

Acrisure is seeking a Demand Generation Manager to develop and execute marketing campaigns that drive engagement, accelerate pipeline, and support revenue growth. This role is responsible for creating multi-channel campaigns end to end from audience insight and campaign strategy through activation, optimization, measurement, and iteration.

What You Will Do

The Demand Generation Manager will own demand creation strategy across the buyer journey and partner closely with Product Marketing, Content, Digital, Performance Marketing, Revenue Operations, Sales Enablement, and Sales leaders to design and execute programs that generate demand and improve conversion rates.

Why It Might Be a Fit

The ideal candidate understands how to reach and engage small business audiences, knows how to orchestrate multiple marketing channels around a customer journey, and is highly focused on translating marketing activity into measurable pipeline growth.

Requirements

• Proven experience building and scaling demand generation programs in B2B environments
• Strong understanding of funnel management, performance marketing, attribution, and revenue measurement
• Experience using marketing automation, CRM, analytics, and reporting platforms
• Strong analytical and quantitative skills with the ability to translate data into action
• Demonstrated success influencing pipeline and revenue outcomes
• Experience leveraging AI tools to improve marketing performance and efficiency
• Excellent collaboration and communication skills
• Builder-mentality, comfortable navigating ambiguity, and able to adjust quickly and create structure where none exists

Benefits

• Comprehensive medical insurance
• Dental insurance
• Vision insurance
• Life and disability insurance
• Fertility benefits
• Wellness resources
• Paid sick time
• Generous paid time off and holidays
• Employee Assistance Program (EAP)
• Complimentary Calm app subscription
• Immediate vesting in a 401(k) plan
• Health Savings Account (HSA) and Flexible Spending Account (FSA) options
• Commuter benefits
• Employee discount programs
• Paid maternity leave and paid paternity leave (including for adoptive parents)
• Legal plan options
• Pet insurance coverage