Lifecycle Marketing Manager

Role Overview

The Lifecycle Marketing Manager will be the engine behind how Scenthound communicates with members, prospects, and dog parents across email, SMS, and push notifications. This role owns end-to-end CRM strategy and execution — from acquisition through retention and win-back — while collaborating deeply with cross-functional corporate teams, agency partners, and our franchise network.

What You Will Do

You’ll dig into behavioral analytics, build and own your own segments, uncover insights others miss, and use those findings to continuously sharpen your strategy. You’ll lead project management of Scenthound’s migration to a new CRM platform, oversee data migration, and rebuild journeys, segments, and templates to ensure a seamless transition with no disruption to member communications.

Why It Might Be a Fit

This role is for someone who is energized by autonomy, thrives in a fast-moving franchise environment, and takes pride in building things that actually work. You’re comfortable being the most knowledgeable person in the room when it comes to lifecycle strategy — and you back every decision with data.

Requirements

• 5+ years of hands-on experience in lifecycle marketing, CRM, or email/SMS marketing with a proven track record driving revenue, retention, and customer LTV
• Deep expertise in audience segmentation and list strategy — you know how to slice data to find the right customer, with the right message, at the right moment
• Genuinely data-driven: you dig into the numbers yourself, identify what the data is telling you, and use those insights to build smarter programs — a self-starter on managing this need
• Proven ability to design and execute automated lifecycle flows from the ground up across email, SMS, and push
• Retail or consumer brand background — you understand how customers shop, join, and churn
• Strong understanding of email/SMS compliance: CAN-SPAM, TCPA, CCPA, GDPR, and consent best practices
• Comfortable managing multiple channels and programs simultaneously without dropping the ball
• Strong communicator who can work effectively with corporate stakeholders and franchise owners alike
• Self-starter mentality — you identify the opportunity and move without waiting to be told
• Proficiency with at least one major ESP/CRM platform (e.g., Klaviyo, Cinch, Braze, Customer.io, Salesforce Marketing Cloud, Iterable, or similar)

Benefits

• Health insurance with company contribution
• Dental insurance
• Vision insurance
• Paid time off
• Company Paid Life and Disability
• 401k plan with company match
• Free grooming services for your dog
• Energetic, fun, loving work environment
• Unlimited growth potential with an expanding business