Senior Product Marketing Manager (Technical Products)

Role Overview

ActiveProspect is seeking a Senior Product Marketing Manager to help scale and maintain rapid growth. This role will drive go-to-market (GTM) strategies, positioning, pricing & packaging, and messaging for ActiveProspect’s InfutorData division.

What You Will Do

Responsibilities include market intelligence, product positioning & pricing, messaging, sales enablement, thought leadership, go-to-market strategy & release strategy, and content creation.

Why It Might Be a Fit

The role has a direct impact on sales effectiveness and revenue performance by equipping sales teams with the training, tools, and collateral they need to confidently communicate product value in customer-specific contexts.

Requirements

• 7+ years of experience in product marketing or business analytics in a SaaS environment with multiple products, preferably in the martech or adtech industry
• Bachelor’s degree in Marketing, Business, Communications, Data Analytics or a related field. MBA is a plus.
• Strong understanding of data enrichment, data hygiene, identity resolution, data governance, or related domains
• Experience in lead generation, performance marketing, or compliance-driven environments
• Familiarity with APIs, data flows, data providers, identity graphs
• Experience working with or marketing alongside platforms such as Snowflake, AWS, or similar data marketplace and cloud providers
• Proven track record of successful product launches and GTM campaigns.
• Strong analytical skills and a data-driven approach to decision-making.
• Excellent communication skills, both written and verbal.
• Proficiency in creating sales enablement tools and marketing content.
• Expertise in using tool such as HighSpot, Gong, Salesforce, Monday.com, HubSpot and AI tools.
• Customer obsession. You obsess over the customer’s needs.
• Outstanding problem-solving skills and attention to detail; must be able to think creatively about issues to find a resolution.
• Familiarity with consent-based marketing, lead generation, or marketing automation is highly desirable.
• Authorization to work in the U.S.

Benefits

• A collaborative work environment with the freedom and opportunities of a startup culture
• A global, remote-first company that encourages occasional team get-togethers
• Life and work balance
• Flexible vacation time
• Retirement plan matching up to 3.5% of your salary
• Varied options for health, dental, vision, disability and life insurance

Tagged as: Data Analysis, HubSpot, Salesforce, Snowflake