Channel Marketing Specialist – SEO & SEM

Role Overview

Acuity seeks a Channel Marketing Specialist to strengthen its digital presence, enhance customer experience, and develop search engine optimization (SEO), answer engine optimization (AEO), and search engine marketing (SEM) strategies.

What You Will Do

Develop and execute SEO, AEO, and SEM strategies, manage website content, monitor digital performance, and collaborate with teams on shared projects.

Why It Might Be a Fit

The ideal candidate will have experience in marketing communications, SEO, AEO, SEM, and website strategy, with a proven understanding of consumer decision journeys and search behavior.

Requirements

• Bachelor’s degree in business/marketing or communications
• Experience in marketing communications with emphasis on SEO, AEO, SEM/paid search, website strategy, CMS management, web analytics, and/or content marketing
• Working knowledge of AI search trends/strategies, keyword research, on-page and technical SEO fundamentals, paid search campaign management, and performance reporting tools

Benefits

• Comprehensive benefits package
• Generous 401(k) contribution
• Medical, dental, vision, life, and disability insurance
• Paid time off
• Employee Assistance Program