CRM/Email Marketing Specialist

Role Overview

As a member of the Titleist & FootJoy Marketing Team, the CRM/Email Marketing Specialist is responsible for planning and executing global and local communication strategy with consumers through direct management of email marketing programs, customer lifecycle and retention marketing programs, and connecting customer data from throughout the organization.

What You Will Do

The CRM/Email Marketing Specialist will become a thought leader as it relates to customer lifecycle management and optimizing engagement with consumers through our CRM platform. The successful candidate will partner with DTC teams, creative, digital marketing, and product marketing teams to maximize lifetime value of consumer relationships as well as drive engagement and growth throughout each community through various marketing initiatives.

Why It Might Be a Fit

The successful candidate will have a proven track record of working at the strategic level to develop and execute innovative CRM & email programs designed to drive performance against KPIs, and will live by and promote an analytics-driven culture across the company.

Requirements

• Bachelor’s degree in a related field (Business, Digital Marketing, Information Technology, Communications) required
• 3 years of digital marketing experience with a brand or leading advertising agency is required
• Email & CRM experience with a broad understanding of performance marketing channels
• Proven track record of working at the strategic level to develop and execute innovative CRM & email programs designed to drive performance against KPIs
• Knowledge of HTML/CSS/Photoshop preferred
• Strong analytical and data competency with expert-level Excel capabilities (data manipulation, formulas, cleansing)
• Excellent interpersonal skills and ability to provide strategic design direction and feedback
• Strong attention to detail and multi-tasking abilities required

Benefits

• Dental insurance
• Vision insurance
• Target hiring salary: $72,000 – $80,000 CAD

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