Director of Performance Marketing

Role Overview

The Director of Performance Marketing will use data and performance insights to guide significant marketing investments, evaluate media effectiveness, and help business leaders determine where and how marketing dollars should be deployed. The role supports a multi-market organization where regional business units have responsibility for their own marketing investments while operating under one unified consumer brand.

What You Will Do

Develop and advance performance marketing strategies across multiple consumer markets, use marketing data and analytics to recommend how advertising budgets should be allocated across channels and initiatives, and evaluate campaign and media effectiveness using measurement, attribution, and marketing-mix methodologies.

Why It Might Be a Fit

The ideal candidate will combine sophisticated marketing analytics expertise with the ability to influence business leaders and remain actively involved in the work. Experience marketing high-consideration consumer purchases is required, and relevant backgrounds may include hospitality, resorts, travel, entertainment, luxury or premium consumer products, automotive, high-end retail, or other industries where consumers make significant, research-driven purchasing decisions.

Requirements

• Approximately 10–15 years of progressive experience in performance marketing, digital marketing, marketing science, media analytics, or a closely related discipline.
• Significant B2C marketing experience required.
• Strong knowledge of digital advertising strategy and performance measurement.
• Demonstrated experience with marketing attribution, media optimization, measurement strategy, and/or marketing mix modeling.
• Ability to analyze marketing performance and translate findings into actionable business recommendations.
• Experience advising senior leaders on significant marketing investments and budget allocation.
• Strong executive communication and presentation skills.
• Experience working across multiple locations, markets, business units, or regional teams.
• Ability to operate successfully in a highly collaborative, cross-functional environment.
• Comfortable partnering with both technical/data-oriented teams and business-facing marketing leaders.
• Willingness to remain highly involved in day-to-day strategy, analytics, and deliverables.

Benefits

• Medical insurance
• Dental insurance
• Vision insurance
• 401(k)