Role Overview
The Financial Product Marketing Specialist will serve as a key partner between product, marketing, wealth management, banking, and customer-focused teams. This newly created role will help shape how financial products are evaluated, positioned, and introduced to the marketplace.
What You Will Do
Develop product marketing strategies that drive awareness, adoption, and business growth. Define target audiences, refine product positioning, and articulate compelling customer value propositions.
Why It Might Be a Fit
The ideal candidate will have experience marketing financial products and translating complex offerings into effective sales and marketing strategies.
Requirements
- 4+ years of experience in Product Marketing within Financial Services, Banking, Investments, Wealth Management, Insurance, or Annuities
- Strong understanding of financial products and product lifecycle marketing
- Experience developing product positioning, market segmentation strategies, and go-to-market plans
- Ability to create effective messaging and sales support materials for both internal and external audiences
- Strong communication, presentation, and stakeholder management skills
- Experience collaborating across multiple business units and leadership levels
- Proven ability to analyze market opportunities and translate insights into actionable strategies
Benefits
- Medical insurance
- Dental insurance
- Vision insurance
- 401(k)
To apply for this job please visit linkedin.com.
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