Manager Brand Communications – Lifestyle

Role Overview

Lead Brand Communications for Lifestyle, translating global and regional brand direction into locally relevant strategies and integrated campaigns for the Chilean market.

What You Will Do

Develop and execute integrated 360° campaigns, connecting brand storytelling with product launches, consumer insights, media, PR, social, influencers, and relevant consumer touchpoints.

Why It Might Be a Fit

Strong analytical mindset, experience using brand, media, consumer, and commercial KPIs to evaluate campaign effectiveness, and ability to balance creativity with commercial thinking.

Requirements

• Bachelor’s degree in Marketing, Communications, Advertising, Business Administration or a related field.
• 5+ years of relevant experience in Brand Marketing, Brand Communications, Product Marketing or related functions.
• Proven experience developing and executing integrated 360° brand and product campaigns.
• Strong product marketing experience with a solid understanding of product portfolios, lifecycle, launch strategies, and channel dynamics.
• Proven in-house experience within a brand or consumer-driven company with direct responsibility for brand and product marketing strategies.
• Experience working with global or regional strategies, guidelines, and calendars, and translating them effectively into local market execution.
• Strong analytical mindset with experience using brand, media, consumer, and commercial KPIs to evaluate campaign effectiveness.
• Proven experience managing significant marketing and communications budgets.
• Experience leading creative, media, PR, and/or production agencies and managing complex external partnerships.
• Strong stakeholder management and influencing skills with the ability to navigate a highly collaborative and matrixed organization.
• Previous experience leading and developing people with the ability to build capability and support talent growth.
• Strong understanding of the Lifestyle consumer and genuine connection to fashion, sneakers, sport, and contemporary culture.
• Ability to balance creativity with commercial thinking, connecting powerful brand storytelling with product and business objectives.