Senior Manager Golf BU Brand Marketing

Role Overview

Lead the execution of adidas Golf Japan’s brand marketing strategy to drive brand desirability, consumer engagement, and commercial growth.

What You Will Do

Partner with the Brand Marketing Director to develop and implement short- and long-term brand marketing strategies, lead integrated marketing campaigns, and translate global brand direction into locally relevant marketing programs.

Why It Might Be a Fit

The role requires 8+ years of experience in Brand Marketing, Consumer Marketing, Sports Marketing, or related fields, with a strong understanding of the full marketing mix and experience managing agencies, external partners, and marketing budgets.

Requirements

• 8+ years of experience in Brand Marketing, Consumer Marketing, Sports Marketing, or related fields
• Proven experience leading integrated marketing campaigns for leading consumer brands
• Strong understanding of the full marketing mix including retail, digital, PR, influencer, events, sponsorship, and content
• Demonstrated ability to execute marketing strategies and manage complex cross-functional projects
• Strong stakeholder management and influencing skills across local and global organizations
• Experience managing agencies, external partners, and marketing budgets
• Strategic mindset with strong analytical and problem-solving capabilities
• Passion for sports and golf, with a strong understanding of consumer culture and market trends
• Strong presentation and communication skills
• Business-level English and fluent Japanese
• Bachelor’s degree or above

Tagged as: Project Management