Director of Product Marketing

Role Overview

The Director of Product Marketing will own product marketing strategy and commercialization for a portfolio of adMarketplace products, solutions, and strategic initiatives. This person will determine how those offerings are positioned, packaged, launched, and scaled across priority audiences and markets.

What You Will Do

Own product marketing strategy for a portfolio of products, solutions, and strategic initiatives. Define the target audience, customer problem, market opportunity, value proposition, competitive differentiation, commercial narrative, and route to market for each offering.

Why It Might Be a Fit

The ideal candidate is an experienced, technical, strategic, and commercially oriented product marketer with deep knowledge of the advertising ecosystem.

Requirements

• 7–10+ years of Product Marketing experience, ideally within advertising, media, marketplace, SaaS, or technology.
• Demonstrated ownership of product positioning, go-to-market strategy, commercialization, and launch outcomes for complex products.
• Experience within digital advertising or a closely related ecosystem, with an understanding of advertiser needs, performance media, and commercial dynamics.
• Strong commercial orientation, with the ability to connect product capabilities to customer needs, competitive differentiation, adoption, and revenue opportunities.
• Experience building differentiated positioning, messaging frameworks, value propositions, competitive narratives, and market-facing claims.
• Experience leading complex cross-functional product launches across multiple teams, dependencies, and stakeholders.
• Strong written and verbal communication skills, with the ability to create and present crisp executive-ready, customer-ready, and sales-ready materials.

Benefits

• Comprehensive healthcare
• Wellness programs
• Paid time off
• Commuter benefits
• 401k matching
• Summer Fridays
• Catered lunches
• Fully stocked kitchen
• ZogSports teams
• Happy hours
• Corporate retreats