Senior Director, Enterprise Strategy & Integrated Go-to-Market

The Opportunity

Adobe is seeking a Senior Director, Enterprise Strategy & Integrated GTM to define how we go to market across the global Adobe Enterprise business. This leader will ensure our sales organization runs a focused, aligned set of motions that deliver against our customer’s key business issues and Adobe’s strategic and financial objectives.

This leader will set the enterprise GTM motions strategy – Develop and articulate the strategic direction and vision for the motions we run in the market, and which we prioritize.

Drive an integrated GTM across Adobe Enterprise – Align Product, Product Marketing, Sales, Partners, Customer Success, and regions to a single set of enterprise priorities and motions.

What You’ll Do

Enterprise GTM Motions Strategy

• Develop and articulate the strategic direction and vision for Adobe’s enterprise GTM motions. Additionally ensuring they are aligned with company goals and the needs of our Enterprise customers.
• Drive innovation for our Customers and growth opportunities by exploring new ideas, technologies (including AI) and processes to improve our products, services, and commercial execution.
• Define and maintain a global portfolio of standardized motions (e.g., content supply chain, personalization at scale, AI-assisted creativity), in close partnership with Product Marketing and Customer Insights to ensure they solve real customer problems.
• Collaborate with cross-functional teams to design and implement strategic GTM initiatives and action plans tied to clear Key Performance Indicators (pipeline impact, win rates, product attach, AI adoption, etc.).
• Monitor and assess the effectiveness of motions and critical initiatives, using data, field feedback, and industry trends to refine, scale, or sunset motions as needed.

Integrated GTM & Strategic Initiatives

• Lead integrated GTM planning across the Adobe Enterprise business, determining which motions we prioritize globally and ensuring alignment across Product, Product Marketing, Sales, Partners, Customer Success, and Enablement.
• Develop and lead the implementation of cross-functional critical initiatives that support these motions and drive growth, adoption, and customer value across Enterprise accounts.
• Collaborate with regional and ecosystem leaders (SIs, agencies, ISVs, cloud partners) to adapt motions where needed, ensure consistent execution, and identify new opportunities for growth and improvement.

Executive Leadership & Change Management

• Serve as a trusted advisor to the CRO and executive leadership on enterprise GTM strategy, motions, and market shifts impacting Adobe’s Enterprise business.
• Build and lead a high-performing team of strategists and program leaders responsible for designing, piloting, and scaling enterprise motions and pivotal initiatives.
• Champion cross-functional alignment and a test-and-learn attitude, ensuring that insights from customers, the field, and partners continually improve our GTM approach.

What You’ll Need To Succeed

• 12–15+ years of experience in enterprise software / SaaS, with significant time in GTM, sales strategy, product marketing, or corporate strategy.
• Proven track record designing and scaling GTM motions or initiatives that drive measurable revenue and adoption impact.
• Deep familiarity with enterprise buying centers (e.g., Marketing, Digital, IT, C-suite) and how they adopt AI, data, and experience platforms.
• Demonstrated success leading cross-functional programs and influencing senior collaborators across Product, Product Marketing, Sales, Partners, and regions.
• Strong analytical and strategic skills, with the ability to connect market and customer insights to clear GTM decisions and action plans.
• Exceptional communication and storytelling skills, especially in framing customer problems and articulating Adobe’s enterprise value proposition.