Senior Manager, GTM Strategy Planning & Execution

Role Overview

The Senior Manager, GTM Strategy, Planning & Execution leads the strategy and integrated execution of ADT’s most important go-to-market moments, including new product launches, feature introductions, and other growth initiatives.

What You Will Do

Set GTM strategy, build the integrated plan, drive execution, ensure launch readiness, drive decisions, manage to outcomes, and set scalable foundation.

Why It Might Be a Fit

The role requires the ability to move seamlessly between strategy and execution, structuring complex problems, making clear choices, aligning senior stakeholders, and driving the organization from idea through in-market performance.

Requirements

• 8+ years of experience in go-to-market strategy, growth, product marketing, commercial strategy, management consulting, or related roles.
• Significant experience in a B2C business, ideally with high-volume customer acquisition and sales.
• Demonstrated experience leading new product introductions, feature launches, or major commercial initiatives from strategy through execution.
• Strong working knowledge of growth and performance marketing, customer acquisition, funnel management, and sales conversion.
• Proven track record leading complex, cross-functional initiatives involving Product, Marketing, Sales, Finance, Pricing, Technology, and/or Operations.
• Strong analytical and problem-solving skills, with demonstrated ability to turn data and ambiguity into clear recommendations and action.
• Exceptional written, verbal, and executive-level presentation skills.
• Bachelor’s degree or equivalent experience.