Senior Growth Lifecycle Marketing Manager

Role Overview

We’re looking for an experienced Senior Growth Lifecycle Marketing Manager to own and optimize the lifecycle programs that turn leads into qualified sales pipeline at AdvancedMD. In this highly visible, highly impactful role, you’ll sit at the intersection of growth marketing, lifecycle strategy, marketing automation, and performance analytics.

What You Will Do

Build lifecycle and nurture programs that move prospects from initial engagement through qualification and into sales pipeline. Execute campaigns directly within Marketo, HubSpot, and related marketing technology.

Why It Might Be a Fit

If you have a deep understanding of how lifecycle marketing contributes to pipeline, know what effective B2B nurture looks like, and are energized by continuously improving conversion, in service of our mission — we’d love to meet you.

Requirements

• BA/BS required
• 8–10+ years of B2B marketing experience
• Significant experience in lifecycle, growth, demand generation, CRM, email, or marketing automation
• Real depth as a builder — you’ve built lifecycle or nurture programs that contributed to qualified leads, opportunities, pipeline, or revenue
• Significant hands-on experience building and managing programs within Marketo, HubSpot, or comparable marketing automation platforms
• Experience developing multi-step nurture programs across multiple buyer stages, personas, segments, or product lines
• A track record of measuring marketing performance beyond channel engagement metrics and connecting programs to downstream funnel outcomes
• A collaborative operating style that builds real partnership across Growth/Demand Generation, Product Marketing, Sales, Web, and Revenue Operations teams
• A player-coach mindset — comfortable doing the work yourself while also building the cross-functional trust that gets others to act on your recommendations

Benefits

• Competitive compensation
• Total rewards benefits
• Comprehensive health insurance
• Dental insurance
• Vision insurance
• 401(k) with generous company match
• Paid time off
• Holidays
• Hybrid and remote work opportunities
• Career growth and development support
• Collaborative, team-oriented culture