Principal Product Marketing Manager, Counter-UAS & Layered Defense

Role Overview

This role is the dedicated product marketing owner for AV’s Layered Defense/C-UAS portfolio, responsible for positioning, messaging, launch execution, and sales enablement. The role reports directly to the VP of Marketing & Communications and operates as an embedded member of the business unit.

What You Will Do

The Principal Product Marketing Manager will own the positioning architecture for the Layered Defense/C-UAS portfolio, build deep relationships with business unit leadership, and partner with product managers to develop marketing strategies. They will also run AV’s tiered product launch framework and deliver export-aware localized positioning for priority allied regions.

Why It Might Be a Fit

The ideal candidate will have 12-15 years of total civilian work experience, 8+ years in product marketing, and demonstrated ownership of a product line or portfolio at $100M+ revenue scale. They will also have fluency in DoD acquisition dynamics and the ability to operate within export control, classification, and public-release constraints.

Requirements

• 12-15 years total civilian work experience
• 8+ years in product marketing with meaningful time in both enterprise software or hardware-software product marketing and defense, aerospace, or dual-use technology
• Demonstrated ownership of a product line or portfolio at $100M+ revenue scale
• Fluency in DoD acquisition dynamics: program of record lifecycles, POM cycles, primes vs. non-traditional entrants, FMS/DCS mechanics
• Demonstrable positioning craft: you can show a positioning document, launch plan, campaign plan, and enablement asset you built that moved a measurable number
• Ability to operate within export control, classification, and public-release constraints without diluting message strength
• Self-directed operator: you run a portfolio with executive-level accountability and minimal day-to-day direction
• Proven ability to earn the trust of technical and program stakeholders and operate inside a business unit’s rhythm, functioning as a partner to the business rather than a service function to it

Benefits

• Medical
• Dental
• Vision
• 401K with company matching
• 9/80 work schedule
• Paid holiday shutdown