Segment Marketing Manager

Role Overview

The Segment Marketing Manager owns segment marketing strategy and direction for Affinity Group’s foodservice business across various segments. This role leads and develops a team of Segment Marketing Specialists, setting priorities and direction while the team owns day-to-day execution of insights, sales tools, customer communications, and segment events.

What You Will Do

Set segment insights and strategy agenda, translate insights into marketing strategy and content priorities, own alignment of segment marketing strategy and planning with overall business objectives, build and maintain strong relationships with segment leads, sellers, and regional marketing teams.

Why It Might Be a Fit

The ideal candidate will have experience in foodservice segment marketing, sales enablement, or related roles, with a strong project management and cross-functional collaboration skills, excellent verbal and written communication skills, and proficiency in Microsoft Office Suite and marketing technology platforms.

Requirements

• Bachelor’s degree in marketing, business administration, communications, or related field
• Minimum of 5 years of progressive experience in foodservice segment marketing, sales enablement, or related roles
• Demonstrated success setting segment marketing strategy and directing others to execute against it
• Experience with direct communications, digital marketing platforms, and analytics
• Strong project management and cross-functional collaboration skills
• Excellent verbal and written communication skills
• Proficiency in Microsoft Office Suite, SharePoint, and marketing technology platforms like Canva
• Proven experience leading, coaching, and developing a team

Benefits

• Dental insurance
• Vision insurance
• Health insurance
• 401(k) or similar retirement plan
• Paid time off (vacation, sick leave, etc.)
• Life insurance
• Disability insurance

Tagged as: Project Management