Digital Marketing & Media Specialist

Role Overview

AFL is seeking a Digital Marketing & Media Specialist to join its corporate Marketing team in Duncan, SC. The role combines hands-on execution with data-driven optimization to improve audience engagement, lead generation, conversion, and overall digital marketing performance.

What You Will Do

Independently design, build, test, execute, and optimize email campaigns, automated workflows, and multi-step nurture programs. Manage paid digital campaigns across Google Ads, LinkedIn Campaign Manager, DemandScience, and other platforms.

Why It Might Be a Fit

The ideal candidate is data-driven, naturally curious about performance and audience behavior, and proactive in identifying opportunities and solutions.

Requirements

• Bachelor’s degree in Marketing, Communications, Business, Analytics, or related field
• Typically 3–5 years of progressive digital marketing experience
• Hands-on experience with marketing automation, paid digital media, analytics, and digital campaign execution
• Experience independently managing and optimizing paid digital campaigns
• Working knowledge of SEO and emerging AEO/GEO practices
• Ability to analyze performance data and translate findings into actionable recommendations

Benefits

• Hybrid in-office schedule
• Flexible time off policy
• 401K Company match (up to 4% – dollar for dollar)
• Professional development, training, and tuition reimbursement programs
• Excellent medical, dental, vision, and life insurance policy options