Role Overview
The Tactical Marketing Manager is responsible for tactical pricing, planning, and communications for marketing initiatives to drive retail and billing results for the Massey Ferguson Production Ag Tractor product lines.
What You Will Do
Develop, execute, and monitor tactical marketing campaigns, manage pricing strategies, lead new product launch activities, and set, track, and evaluate retail sales and billing objectives.
Why It Might Be a Fit
Partner with the Marketing Manager to drive brand growth, increase market share, and improve profitability, and be considered the expert in their area of specialization.
Requirements
- Bachelor’s degree in a business-related field
- 8+ years of experience in sales, marketing, and/or product management
- 5+ years of experience developing and executing sales plans, marketing strategies, product launches, and promotional programs
- Technical or mechanical background with hands-on knowledge of agricultural equipment and machine functionality
- Strong communication, presentation, and analytical skills
- Proficiency in PowerPoint and intermediate Excel skills
Benefits
- Health care and wellness plans
- Dental and vision plans
- 401(k) Savings Plan with company match
- Employee Stock Purchase Plan
- Paid holidays and paid time off
- Health savings and flexible spending accounts
- Reimbursement for continuing education
- Life insurance and other supplemental insurance plans
To apply for this job please visit careers.agcocorp.com.
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