Head of Marketing

Role Overview

The Head of Marketing will build the brand and marketing department from an early stage, owning positioning, go-to-market, organic and paid growth, and the team that delivers it.

What You Will Do

Develop the brand positioning, target-audience segmentation, messaging, identity guidelines, and phased market-entry strategy. Build a coordinated launch roadmap across the website, social channels, PR, content, and paid campaigns.

Why It Might Be a Fit

The ideal candidate will have prior experience working at a CySEC-regulated brokerage in Cyprus or an ASIC-regulated brokerage in Australia, and at least 5 years of marketing leadership experience in financial services.

Requirements

• Prior experience working at a CySEC-regulated brokerage in Cyprus or an ASIC-regulated brokerage in Australia
• At least 5 years of marketing leadership experience in financial services
• At least 3 years managing regional or international marketing teams
• Demonstrated experience launching or materially building a brokerage brand or marketing function from an early stage
• Strong working knowledge of brand development, SEO, website growth, social/media operations, content marketing, and paid acquisition
• Ability to build a team and manage external agencies while remaining hands-on during the launch phase
• Forex / CFD brokerage background
• Bachelor’s degree in Marketing, Business, Finance, Communications, or a related field
• Commercial judgment
• Data literacy
• Stakeholder communication
• Familiarity with financial advertising compliance