Head of Marketing – Air Canada Cargo

Role Overview

The Head of Marketing directs the planning, implementation, and optimization of integrated marketing initiatives for Air Canada Cargo across all channels and customer touchpoints.

What You Will Do

Responsibilities include developing and directing the annual integrated marketing strategy, defining brand positioning, establishing clear marketing objectives, and monitoring marketing trends.

Why It Might Be a Fit

The ideal candidate will have progressive experience in marketing, preferably in intercompany commerce, freight, logistics, transportation, and international trade, with strong project management and analytical skills.

Requirements

• Bachelor’s degree in marketing, communications, business administration, or a related field (or equivalent combination of education and experience)
• At least five years of progressive experience in marketing, preferably in the areas of intercompany commerce, freight, logistics, transportation, and international trade
• Proven experience in developing and implementing integrated marketing strategies, campaigns, and brand management, covering multiple channels and customer touchpoints
• Proven experience in directing and developing direct subordinates, including setting priorities, delegating tasks, providing feedback, and managing performance
• Strong project management and portfolio management skills, and experience in managing multiple priorities, stakeholders, budgets, agencies, suppliers, approval processes, and deadlines
• Strong strategic, analytical, and commercial appreciation skills, and proven ability to interpret marketing, customer, and brand data and translate it into measures to improve performance
• Excellent written and verbal communication, presentation, and interpersonal skills, and ability to influence decisions and direct interfunctional projects at all levels of the company and with external partners
• Practical knowledge of marketing technologies and tools, including content management, email marketing, customer relationship management, and analytics platforms
• Advanced mastery of Microsoft Office, ability to create high-quality PowerPoint presentations for senior management, and advanced mastery of Excel and Word
• Proven financial responsibility, and experience in managing marketing budgets, allocating investments based on company priorities, and using resources efficiently
• Experience in international marketing and knowledge of the freight or logistics industry, an asset

Benefits

• Dental insurance
• Vision insurance