MarTech Operations Manager

Role Overview

As the MarTech Operations Manager, you will be responsible for ensuring operational excellence and daily management of our marketing technology ecosystem (MarTech). This role is at the heart of our data client platform (CDP) strategy, aiming to ensure that our platform, processes, and activation paths are well-designed, efficiently deployed, continuously optimized, and offer consistent customer experiences.

What You Will Do

Manage configuration and orchestration within the platform, creating multi-channel customer journeys based on strategy defined with channel managers and the marketing team. Ensure that journeys are optimized in terms of performance, evolution, and personalization, and that they do not overlap with other initiatives.

Why It Might Be a Fit

At least 3 years of experience in exploiting data client platforms (CDP) or marketing automation. Practical experience with large-scale marketing automation platforms or data client platforms (CDP) to create unified user views, advanced segmentation.

Requirements

• At least 3 years of experience in exploiting data client platforms (CDP) or marketing automation
• Practical experience with large-scale marketing automation platforms or data client platforms (CDP) to create unified user views, advanced segmentation
• Ability to train and accompany non-technical users
• Experience in data models, field architecture (JSON), and integration between data client platforms (CDP), marketing automation, and CRM systems, an asset
• Knowledge of governance frameworks and Quebec and Canadian privacy laws, an asset

Benefits

• Travel privileges for yourself and other eligible individuals as soon as you’ve completed 6 months of service
• Hybrid work model: Four-day office mandate (Tuesday, Wednesday, Thursday, and one additional day of your choice) and one day at home
• Health and dental care for you and your family
• Training and development tools to help you reach your full potential