Account Based Marketing Sales Engagement & Activation Manager

Role Overview

The Account Based Marketing Sales Engagement & Activation Manager will own the Sales engagement layer of ABM, ensuring Sales teams have a consistent, measurable way to invite customers to events, follow up on engagement signals, update SAR / account plans, and convert marketing engagement into account progression.

What You Will Do

Build a consistent Sales engagement framework across 1:1, 1, and 1 ABM motions, define and operationalize how Sales invites priority accounts to ABM events, partner with Sales and ABM Managers to ensure priority accounts are reflected consistently in SAR / account plans, and track Sales adoption and engagement performance.

Why It Might Be a Fit

The ideal candidate is a Sales-facing operator who can turn ABM strategy into consistent Sales action, with strong cross-functional collaboration skills and the ability to create the workflows, sequences, dashboards, and feedback loops that help Sales and Marketing operate as one team around priority accounts.

Requirements

• Four-year or Graduate Degree in Marketing, Communications, Business Administration, or any other related discipline or commensurate work experience or demonstrated competence.
• 6+ years of experience in B2B sales enablement, sales programs, ABM, field marketing, demand generation, revenue marketing, marketing operations, or enterprise campaign execution.
• Experience working closely with enterprise Sales teams and understanding how Sales engages strategic accounts and buying committees.
• Strong understanding of ABM motions and Sales / Marketing orchestration across 1:1, 1, and 1 program.
• Experience creating Sales engagement frameworks, event invitation workflows, outreach sequences, campaign playbooks, talk tracks, and follow-up processes.
• Familiarity with account planning or SAR processes, CRM workflows, marketing automation, lead routing, Sales alerts, and engagement tracking.
• Strong cross-functional collaboration skills across Sales, Marketing, Operations, Insights, Agencies, and regional teams.
• Strong written communication skills, especially for Sales outreach, event invitations, executive messaging, and customer-facing follow-up.

Benefits

• Health insurance
• Dental insurance
• Vision insurance
• Long term/short term disability insurance
• Employee assistance program
• Flexible spending account
• Life insurance
• Generous time off policies, including 4-12 weeks fully paid parental leave based on tenure
• 11 paid holidays
• Additional flexible paid vacation and sick leave

Tagged as: Account-Based Marketing