Digital Marketing Analyst

Role Overview

The Digital Marketing Analyst plans, runs, and optimizes Air Lift’s always-on and promotional paid campaigns on Amazon, Walmart, and eBay. This role will also lead Air Lift’s expansion into new paid channels such as Reddit and TikTok.

What You Will Do

Build, launch, and manage always-on Sponsored Products, Sponsored Brands, and Sponsored Display campaigns on Amazon Ads. Run paid campaigns on Walmart Connect and eBay Promoted Listings, and execute promotional campaigns tied to the eCommerce promo calendar.

Why It Might Be a Fit

The analyst turns campaign data into clear recommendations that grow sales and return on ad spend across the Air Lift and Air Lift Performance brands. The analyst also supports day-to-day marketplace operations, including listing content updates and support tickets.

Requirements

• Bachelor’s degree in marketing, business, economics, or a related field, or equivalent experience.
• 4+ years of experience managing paid media, with at least 3 years on Amazon Platforms (Vendor Central, Seller Central, Advertising, Brand Registry).
• Experience with campaign reporting and performance metrics (ROAS, ACoS, CTR, CVR, CPC).
• Strong analytical skills, with comfort working in large data sets and turning them into clear actions.
• Hands-on experience with Amazon Ads, including campaign builds, bid management, and search term analysis.
• Working knowledge of Seller Central and Vendor Central, including listing management and case submission.
• Working knowledge of Excel or Google Sheets (pivot tables, lookups, charts).
• Clear written and verbal communication, including presenting results to leadership.
• Organized, detail-oriented, and able to manage several campaigns and deadlines at once.
• Curious and test-driven, with a habit of learning new platforms quickly.
• Operate within the Air Lift Guiding Principles: respect, innovation, continuous improvement, integrity.

Benefits

• Comprehensive health and wellness benefits
• Generous 401(k) with up to 8% company matching
• A supportive and inclusive company culture that prioritizes work/life balance
• Professional development to help grow your career
• Paid time off and paid holidays