Direct Digital Marketing Specialist

Role Overview

The role combines digital marketing, eCommerce, and customer insight to deliver engaging digital experiences that grow the direct online business. The work will have a direct impact on customer engagement, conversion, and commercial performance across one of Air New Zealand’s key international markets.

What You Will Do

Deliver engaging and commercially effective content that drives bookings and revenue across the Australian website, email, and other owned digital channels. Monitor website, campaign, and eCommerce performance to identify opportunities that improve engagement, conversion, and revenue.

Why It Might Be a Fit

The role requires extensive experience across digital marketing, eCommerce, and owned channels, with a proven track record of independently managing digital campaigns, optimising performance, and delivering commercial results in a fast-paced consumer environment.

Requirements

• Extensive experience across digital marketing, eCommerce, and owned channels
• Proven track record of independently managing digital campaigns, optimising performance, and delivering commercial results in a fast-paced consumer environment
• Experience managing and publishing website content using a content management system
• Experience retailing fares, products, campaigns, and offers across owned digital channels
• Hands-on experience building, testing, and deploying email marketing campaigns using a customer engagement or marketing automation platform
• Strong understanding of digital and eCommerce performance metrics
• Experience using analytics, customer insights, and experimentation to optimise customer journeys, engagement, and conversion
• Strong commercial awareness and an interest in the airline, travel, and Australian consumer landscape
• Excellent attention to detail when working with customer-facing pricing, promotional offers, and campaign deadlines
• Ability to manage competing priorities and adapt quickly in a dynamic commercial environment
• Strong communication and stakeholder management skills

Benefits

• Competitive salary
• Opportunity to work with a talented team across Australia and New Zealand
• Chance to make a visible impact on customer engagement, conversion, and commercial performance
• Opportunity to shape the future of digital travel with Air New Zealand