Principal Data Analyst, Marketing Analytics

Airalo is seeking a Principal Data Analyst, Marketing Analytics to own and execute our marketing measurement strategy. The role involves designing experiments, building models, and delivering insights to shape marketing spend decisions. The ideal candidate combines technical expertise with the ability to influence business strategy.

Requirements

• Manage and evolve Airalo’s growth MMM portfolio
• Design and execute incrementality experiments
• Evolve attribution methodology
• Calculate and continuously optimize CAC metrics
• Build measurement literacy within the Growth and Acquisition teams
• Build and maintain the performance marketing reporting framework
• Act as analytics partner to the Growth and Acquisition teams
• Drive adoption of measurement outputs
• Contribute to the development of a unified decision framework
• Build institutional knowledge
• Collaborate with the Senior CDP Engineer and MarTech on the data and signal infrastructure

Benefits

• Remote work
• Generous Paid Time Off
• Wellness and learning allowances
• Annual Airalo Away retreat

Tagged as: Data Analysis