Senior Director, Demand Generation

Role Overview

Airlock Digital is seeking a strategic, analytical, and results-driven Sr. Director of Demand Generation to own the company’s global demand generation strategy and growing team. The ideal candidate has deep B2B SaaS technology experience and a strong command of the full lead lifecycle.

What You Will Do

Develop and lead the demand generation strategy, build integrated plans to generate qualified demand, and establish clear audience, geographic, channel, and campaign priorities. Drive integrated campaigns and programs, own pipeline performance and optimization, and strengthen the lead lifecycle.

Why It Might Be a Fit

The ideal candidate has a track record of partnering with Sales to improve lead management, conversion, and pipeline performance. They will also help Airlock Digital adopt practical AI capabilities that make demand-generation programs more efficient, personalized, and effective.

Requirements

• Bachelor’s Degree in Marketing or a related discipline
• 12-15+ years of B2B technology marketing experience, with significant experience in demand generation for a SaaS business
• 7+ years of experience leading, coaching, and developing demand generation or integrated marketing teams
• Proven success creating and executing demand generation strategies that deliver measurable pipeline and revenue results across multiple regions
• Deep experience across digital advertising, paid search, SEO, account-based marketing, events, nurture programs, and integrated campaigns
• Strong understanding of B2B SaaS buying journeys, funnel mechanics, lead lifecycle management, attribution, and pipeline economics
• Demonstrated ability to translate company goals into clear strategies, operating plans, forecasts, and performance targets
• Strong analytical skills and the ability to turn complex performance data into actionable insights and investment decisions
• Experience partnering with Sales and Revenue Operations to improve lead handoffs, follow-up, conversion, and pipeline progression
• Working knowledge of modern marketing automation, CRM, intent, advertising, analytics, and reporting platforms
• Practical understanding of AI and its application across demand generation strategy, execution, measurement, and optimization
• Owned a multi-million dollar budget with accountability to ROI
• Excellent written, verbal, presentation, and stakeholder-management skills
• A proactive, adaptable leadership style suited to a fast-growing environment where processes and capabilities continue to evolve

Benefits

• Medical, dental, and vision insurance
• 401K Plan with 4% Company Match
• Life and Disability Programs
• Paid Parental Leave
• Paid time off and Paid Holidays
• Volunteer and Birthday Time off
• Home Office Allowance