Performance Marketing Specialist

Role Overview

A fast-growing performance marketing team is looking for a Performance Marketing Specialist to help design media strategy, guide campaign execution, and turn data into decisions across paid media channels.

What You Will Do

Media plan and strategy development, guidance and oversight of PMAs on regular campaign optimizations, A/B testing schedules and structures for PMAs to execute, accurate execution of media buys against the plan and strategy set with the Performance Marketing Manager, internal reporting, and support for PMAs on external stakeholder management and reporting.

Why It Might Be a Fit

Real ownership, data-driven culture, team leadership, and a clear path to Performance Marketing Manager (M1)

Requirements

• Bachelor’s degree in Advertising, Communications, or Marketing Management
• Experience in full-funnel marketing with a specialization in performance marketing
• Experience in TikTok/Shop full-funnel ads (Awareness, Consideration, Conversion), Meta CPAS, and onsite ads on Lazada and Shopee
• At least 2 years of experience in performance marketing, media planning, and buying
• Intermediate Excel skills (filters, SUMIF, VLOOKUP; Pivot tables a plus)
• Strong data analytics and performance measurement skills, comfortable navigating complex datasets
• Certification in media planning or buying on TikTok, Meta, or Google
• Agency experience is a must (media agency background required)
• Media operations and stakeholder management experience
• Team management experience is a plus