Sales Development Representative, Mid-Market

Role Overview

The Sales Development Representative (SDR) will be responsible for identifying, researching, and engaging strategic mid-market accounts through a highly targeted, account-based outbound approach. The role will focus on generating and qualifying high-value opportunities to build Airwallex’s Singapore Mid-Market sales pipeline.

What You Will Do

The SDR will conduct in-depth research into prospective customers’ business models, regional operations, financial workflows, and existing technology ecosystems to identify potential pain points and commercial opportunities. They will also proactively identify trigger events, business developments, and growth initiatives that create compelling reasons to engage prospective customers.

Why It Might Be a Fit

The ideal candidate will have a proven track record of successfully prospecting mid-market or enterprise accounts, combining strong outbound execution with commercial curiosity, creativity, and strategic thinking. They will be comfortable engaging senior stakeholders, navigating complex organisational structures, and taking ownership of pipeline quality.

Requirements

• Proven Strategic Outbound Experience
• Demonstrated track record of top performance in an outbound SDR/BDR role, preferably prospecting mid-market or enterprise customers.
• Proven experience penetrating strategic or named accounts through structured account planning, personalised outreach, and targeted stakeholder engagement.
• Experience prospecting senior stakeholders, including director-level and C-suite decision-makers.
• Strong understanding of account-based prospecting methodologies and how to execute targeted outbound campaigns within a defined portfolio of accounts.
• Commercial Acumen & Customer Curiosity
• Strong business acumen and an ability to research prospective customers, understand their operating models, and develop relevant commercial hypotheses.
• Ability to translate business challenges into compelling, personalised outreach messaging that resonates with different stakeholders.
• Strong discovery and questioning skills, with the curiosity to uncover underlying business challenges rather than relying solely on surface-level qualification.
• Execution, Ownership & Collaboration
• Target-oriented and motivated by ambitious goals, with a strong sense of ownership over pipeline generation and quality.
• Resourceful, creative, and persistent, with a demonstrated ability to break into challenging accounts and overcome prospecting obstacles.
• Strong written and verbal communication skills, with the ability to craft concise, compelling, and highly personalised outreach.
• Excellent organisational and prioritisation skills, particularly when managing multiple strategic accounts and stakeholders simultaneously.
• A collaborative team player who thrives in a close AE–SDR partnership, proactively sharing insights, coordinating account strategies, and contributing to opportunity progression.