Customer Marketing Analytics Manager

Role Overview

As Customer Marketing Analytics Manager, you’ll help Customer Marketing make better decisions through robust measurement, experimentation, and actionable insight. You’ll build the frameworks, tools, and analytical capability that help us understand the impact of our campaigns, optimise what we do, and create more relevant experiences for our customers.

What You Will Do

You’ll build a stronger test-and-learn culture, develop and operationalise Customer Marketing’s A/B testing and control group strategy, design robust measurement methodologies, and make campaigns more measurable.

Why It Might Be a Fit

You’ll be an experienced marketing analytics or customer analytics professional who can combine strong analytical thinking with commercial judgement and excellent communication. You’ll be comfortable working with technical data and measurement methodologies, but just as importantly, you’ll be able to explain what the findings mean and influence others to act on them.

Requirements

• Experience developing and embedding marketing measurement, experimentation or customer analytics capabilities
• Experience establishing best practices, improving analytics maturity and embedding scalable measurement approaches
• Experience working with CRM teams and marketing automation platforms
• Strong understanding of customer marketing, CRM and customer lifecycle marketing principles
• Experience designing A/B tests, control groups and measurement frameworks that deliver statistically meaningful and commercially actionable insight
• Proven ability to translate business objectives into analytical approaches and actionable recommendations
• Experience developing and owning marketing performance reporting and measurement frameworks, including regular reporting to senior stakeholders, using Power BI or similar visualisation tools
• Strong stakeholder management skills
• Knowledge of marketing effectiveness, campaign measurement, attribution, incrementality, and ROI evaluation
• Statistical testing methodologies, including A/B testing, control groups, and significance testing
• Reporting and visualisation approaches that enable effective decision making
• Understanding of customer lifecycle marketing, segmentation, personalisation, loyalty, and retention strategies
• Knowledge of customer data models, CRM platforms, and data governance principles
• Experience using Power BI, Excel, and marketing analytics tools to interrogate and present data
• Highly organised with the ability to manage multiple priorities and drive continuous improvement
• Passion for experimentation, optimisation, and using evidence to improve customer outcomes

Benefits

• Salary £65,000 – £75,000 depending on experience
• 27 days holiday, increasing with service + buy/sell scheme + bank holidays
• 8% Pension with matched contributions
• Discretionary bonus scheme
• Share schemes (including free shares and BAYE)
• Health Cash Plan and discounted private healthcare
• Free gym
• Enhanced family leave (subject to qualifying criteria)
• Travel and bike loan schemes
• Employee Assistance Programme

Tagged as: Excel, Power BI