Lead Digital Marketing Manager

Role Overview

The Lead Digital Marketing Manager is responsible for deciding where Ounass’s paid media money goes and proving what it returns. They own the cross-channel budget envelope, allocation rules, measurement standard, and forecast.

What You Will Do

The role involves owning the paid media budget envelope, setting allocation rules, running the incrementality programme, and defining the measurement standard. The Lead Digital Marketing Manager must also balance short-term efficiency with planned investment shifts, and publish diminishing-returns curves per channel and market.

Why It Might Be a Fit

The ideal candidate will have experience in digital marketing, specifically in paid media, and will be able to defend allocation decisions with data. They will also need to be able to work closely with the channel leads, BI, Data, Growth, and Finance teams.

Requirements

• Experience in digital marketing, specifically in paid media
• Ability to defend allocation decisions with data
• Experience working closely with channel leads, BI, Data, Growth, and Finance teams