Role Overview
The Audience Growth Analyst will be responsible for analyzing, monitoring, and optimizing engagement strategies across various digital platforms to maximize audience interaction and enhance the overall brand experience.
What You Will Do
Key responsibilities include analyzing audience engagement metrics, classifying published content, monitoring user behavior, and providing regular reports on content performance.
Why It Might Be a Fit
The ideal candidate will have 3–5 years of experience in audience analytics, digital growth, or audience development, and proficiency in data visualization tools such as Tableau or Power BI.
Requirements
- 3–5 years of experience in audience analytics, digital growth, or audience development
- Hands-on experience with Google Analytics, social media insights, CRM systems, and web/app analytics platforms
- Proficiency in data visualization tools such as Tableau or Power BI, and strong Excel skills
- Practical experience running A/B tests and turning data into clear, actionable recommendations
- Familiarity with AI/ML, predictive analytics, and sentiment analysis tools is a strong advantage
- Good understanding of audience segmentation, engagement funnels, and multi-platform content distribution
- Strong communication and presentation skills, with the ability to explain data to editorial and non-technical teams
- Understanding of newsroom workflows and editorial standards
- Fluency in Arabic and English (written and spoken)
- Bachelor’s degree in Data Analytics, Marketing, Media, Journalism, Statistics, or a related field
To apply for this job please visit linkedin.com.
Follow us on social media