Head of Marketing and Communications

Role Overview

This role is an opportunity to shape how Alaro City is presented to the market and to the wider public. As Head of Marketing and Communications, you will lead the strategic direction of the brand, strengthen market awareness, and help connect the business with customers, media, stakeholders, and partners through clear, effective communications.

What You Will Do

Responsibilities include working with the local leadership team and the Group Head Marketing & Communications to define, execute, and evaluate the marketing and communications strategy for West African projects and other target markets.

Why It Might Be a Fit

The ideal candidate will have 10-15 years of experience across marketing and corporate communications in reputable companies, with a strong ability in planning, branding, design, and digital, and knowledge of multi-channel marketing and communications processes and the local media landscape.

Requirements

• 10-15 years of experience across marketing and corporate communications in reputable companies
• Business-fluent English, with experience producing copywriter- or professional journalist-level written content
• Proven leadership and managerial experience
• Strong ability in planning, branding, design, and digital
• Knowledge of multi-channel marketing and communications processes and the local media landscape
• Very strong analytical skills, including experience using data and analytics tools to assess marketing and communications performance
• Experience with Salesforce or digital advertising platforms, social media management tools, analytics tools, or design tools
• Exposure to emerging or frontier markets
• Experience with campaign planning, brand management, PR strategy, crisis communications, and performance measurement and ROI tracking
• Experience engaging senior leadership, journalists and producers, agents and brokers, and external stakeholders
• MBA
• 10-15 years of experience in media relations, advertising, and event management is highly desirable
• Degree in Mass Communication is a plus
• International product and brand communications experience is highly desirable