Product Marketing Manager

Role Overview

The Product Marketing Manager is responsible for positioning, driving adoption, and co-developing the product roadmap based on market understanding. They ensure that what is built lands, succeeds, and adds value. The role involves developing product narratives, launching campaigns, and enabling the go-to-market organization.

What You Will Do

The Product Marketing Manager will plan and steer launch, upsell, and adoption campaigns, develop customer communication, measure impact, and feed insights back into the process. They will also create sales and training materials, conduct training sessions, and ensure that the team is well-equipped to win deals.

Why It Might Be a Fit

The ideal candidate is a true product enthusiast with a customer-centric mindset, who can break down products into individual parts, understand details, and assign each feature to concrete customer needs and problems. They should be fluent in German and English, have a passion for learning and development, and be naturally cross-functional.

Requirements

• 5+ years of experience in B2B-SaaS in product marketing, sales enablement, launch management, or a comparable role
• A true product enthusiast with a customer-centric mindset
• Fluent in German and English
• Passion for learning and development
• Naturally cross-functional
• Curious and innovation-driven

Benefits

• VSOP (long-term success of Alasco)
• Hybrid work model (2 days in Munich office, 3 days remote)
• 2,000 € annual training budget
• Three training days
• 28 vacation days per year
• 40 € per month for Navit or Wellpass