Senior Manager – Digital Marketing Campaigns, Global Digital Health

Role Overview

The Sr. Manager, Digital Marketing Campaigns, Global Digital Health, supports MARLO and in the future ADI and myAlcon.com customer lifecycle management. The role includes content creation, customer journey mapping and creation of push activities in Alcon’s CRM systems, delivering improvements to customer experience, retention and ROI through increase car value / range penetration.

What You Will Do

Oversee multiple Global digital marketing projects to drive customer demand and traffic, ensuring alignment with strategic and commercial goals. Optimize website content for search, AI Search/LLMs and conversion metrics. Manage email, text, in app messages and social media customer journeys.

Why It Might Be a Fit

Apply advanced knowledge of digital marketing strategies and tools, using proficiency in digital marketing platforms, data management, privacy & consent and analytics. Proven skills in plotting and developing customer journeys that deliver commercial results and experience impacts.

Requirements

• Bachelor’s Degree or Equivalent years of directly related experience
• 7 Years of Relevant Experience
• The ability to fluently read, write, understand and communicate in English

Benefits

• health
• life
• retirement
• flexible time off
• travel – up to 10%
• relocation – No
• sponsorship – No