Senior Manager, Direct to Patient Marketing – Media & Partnerships

On Site Full TimeFort Worth, Texas, United StatesAlcon

Role Overview

The Sr. Manager, Direct to Patient Marketing – Media & Partnerships will lead integrated media, digital marketing, and strategic partnership initiatives that drive consumer awareness, engagement, and business growth. This role is ideal for a marketing leader with expertise in direct-to-consumer (DTC) marketing, paid media, media strategy, influencer and partnership marketing, agency leadership, and data-driven decision making.

What You Will Do

The typical day will include serving as primary business lead for media and partnership agency relationships, directing media agency planning processes, investment recommendations, and performance reporting, and utilizing AI-enabled marketing tools and advanced analytics to improve planning, targeting, performance measurement, and operational efficiency.

Why It Might Be a Fit

The ideal candidate will have 7 years of relevant experience, 5 years of demonstrated leadership, and the ability to fluently read, write, understand, and communicate in English. Experience in healthcare, medical device, consumer health, vision care, or another regulated industry is preferred.

Requirements

  • Bachelor’s Degree or Equivalent years of directly related experience
  • 7 Years of Relevant Experience
  • 5 Years of Demonstrated Leadership
  • The ability to fluently read, write, understand and communicate in English

Benefits

  • health
  • life
  • retirement
  • paid time off

To apply for this job please visit alcon.wd5.myworkdayjobs.com.


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