Product Manager Marketing Technology

Role Overview

The Product Manager, Marketing Technology will own and shape the roadmap for customer-facing marketing technology, including Customer Data Platforms (CDPs), CRM, event collection, attribution, personalization, segmentation, and loyalty. The team is looking for someone who is hands-on and comfortable prototyping, building POCs, testing ideas, and figuring out what works before scaling a solution.

What You Will Do

Own the product strategy and roadmap for marketing technology and customer data platforms, lead initiatives involving CDP, CRM, loyalty, marketing automation, mobile applications, and related customer technologies, and define and prioritize capabilities based on customer needs, business value, technical feasibility, and measurable impact.

Why It Might Be a Fit

The organization is currently evaluating new CDP and CRM technology, including platforms such as Braze, Iterable, and Blueshift. Experience evaluating, selecting, implementing, integrating, or owning similar platforms will be highly relevant.

Requirements

• 5+ years of Product Management experience
• B2C or consumer-facing product experience
• Experience with customer loyalty, engagement, or rewards programs
• Direct experience with CDP, CRM, marketing automation, customer data, event collection, attribution, or related MarTech platforms
• Experience evaluating, selecting, implementing, integrating, or owning customer technology platforms
• Understanding of platforms such as Braze, Iterable, Blueshift, or comparable technologies
• Experience with customer personalization, segmentation, and unified customer profiles
• Experience supporting omnichannel customer journeys across digital and physical environments
• Strong cross-functional experience working with Marketing, Data, Analytics, Technology, Engineering, and Operations
• Ability to independently own a roadmap and prioritize initiatives based on business value
• Hands-on approach with experience building prototypes or POCs rather than relying solely on requirements documentation
• Strong understanding of how technology and customer data influence acquisition, conversion, engagement, and retention
• Experience using data and experimentation to measure product performance and guide decisions
• Strong stakeholder management and communication skills
• Experience working within Agile product development environments

Benefits

• Dental insurance
• Vision insurance
• 401(k) or 403(b) plan
• Bonus/commission