Growth Marketing Senior Manager

Role Overview

We’re looking for a Senior Growth Marketing Manager to drive profitable customer acquisition and repeat purchase for HydroPeptide’s digital business. This is a hands-on senior role for a test-and-learn operator who can balance strategy, execution, and team leadership.

What You Will Do

Own paid media strategy and budget, manage agency partners, and oversee the Digital Marketing & Analytics Manager. Run a structured testing roadmap, analyze creative performance, and test offers and bundles.

Why It Might Be a Fit

You’ll be accountable for growing the customer base at a CAC the business can sustain, and you’ll have the opportunity to work closely with Creative, Brand, and Finance to turn first purchases into long-term customers.

Requirements

• 7+ years in growth or performance marketing
• Deep hands-on experience with Meta Ads Manager and Google Ads
• Hands-on experience running email and SMS programs in Klaviyo or a similar platform
• Track record of scaling DTC customer acquisition profitably
• Strong grasp of CAC, ROAS, LTV, contribution margin, and attribution
• Experience managing agencies and building testing programs