Role Overview
The Customer Lifecycle Manager will lead, coach, and develop a team to create and manage automations & campaigns that guide customers through every stage of the journey, with a strong focus on increasing retention, loyalty, reorder rate, and customer lifetime value.
What You Will Do
The job involves leading and managing automations & campaigns, improving personalization of communications, using data and customer insights to build comprehensive segmentation, building and optimizing customer journeys, and overseeing marketing automation performance.
Why It Might Be a Fit
The ideal candidate will have experience leading, coaching, or managing a small team, with the ability to set priorities, raise quality, and develop people, and will be data-driven with strong analytical skills and ability to measure effectiveness of programs and communicate actionable insights.
Requirements
- 3+ years of experience in email and database marketing or a related function
- Proven track record in developing, implementing and analyzing automated customer journeys across multiple touchpoints
- 3+ years experience working in marketing automation platforms such as Braze, Klaviyo, SF Marketing Cloud, etc.
- Familiarity with CRMs like Salesforce
- Direct response marketing experience
- Familiarity with rewards and subscription programs, loyalty communication flows and lead funnels
- Data-driven with strong analytical skills and ability to measure effectiveness of programs and communicate actionable insights
- Strong understanding of consumer marketing principles, customer segmentation and multi-channel marketing
- Extremely organized, strong attention to detail, solid presentation skills, business acumen, problem solving along with project management skills
Benefits
- A generous healthcare package
- Monthly team events and activities
- Flexible Stat Holidays with the option to bank days for later use
- Weekly in-office team lunches
- Casual dress code
- Professional Development: opportunity to attend conferences or workshops, and company will cover fees, accommodation, travel, meals, and related materials or resources
To apply for this job please visit jobs.workable.com.
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