Field Marketing Manager, Mass Market

Role Overview

The Field Marketing Manager, Mass Market is a high-energy marketer responsible for executing strategies that influence pipeline and engagement across the AMER mass market segment. This person follows the strategy given for scalable, multi-channel marketing programs designed to accelerate acquisition and expansion revenue within the small-to-midsize business (SMB) and mid-market customer base.

What You Will Do

Own end-to-end execution and optimization of mass market field programs, build and manage a quarterly program calendar, analyze data-sets, write compelling copy, track registration, attendance, engagement, and pipeline metrics, and report insights and optimization recommendations to leadership weekly.

Why It Might Be a Fit

The ideal candidate will have 5-8 years of B2B field marketing experience, comfortable working with a large mid-market sales team, experience in SaaS/UCaaS/CCaaS or technology industry, and demonstrated ability to execute multi-channel programs that drive measurable pipeline.

Requirements

• 5-8 years of B2B field marketing experience
• Comfortable working with a large mid-market sales team & understand the programs that drive pipeline at scale
• Experience in SaaS/UCaaS/CCaaS or technology industry
• Field experience with large mass market organizations where you had to scale programs in a remote environment
• Demonstrated ability to execute multi-channel programs that drive measurable pipeline
• Hands-on experience with marketing automation (Pardot, or equivalent) and CRM (Salesforce)
• Comfort operating in a VERY fast-paced, matrixed environment where priorities shift and ambiguity is the norm
• Excellent project management skills
• Data-driven mindset with the ability to translate metrics into action
• Experience with audience segmentation