Marketing Director

On Site Full TimeHouston, Texas, United Statesalliantgroup

As the Marketing Director, you will serve as the strategic and operational leader driving integrated marketing and digital growth initiatives that generate pipeline, revenue, and brand visibility. This role sits at the intersection of strategy, execution, analytics, and team leadership, partnering closely with Sales, Digital, and cross-functional stakeholders to deliver high-impact, full-funnel marketing programs.

Requirements

  • Bachelor’s degree required (Marketing or related field preferred)
  • 10+ years of progressive marketing experience, including demand generation and digital marketing leadership in a B2B environment
  • Proven track record of driving pipeline growth, revenue impact, and campaign performance across full-funnel marketing
  • Strong expertise across digital channels, including SEO/SEM, PPC, email marketing, social media, and web optimization
  • Experience managing integrated campaigns, budgets, and cross-channel marketing strategies
  • Advanced analytical skills with experience in marketing analytics tools (e.g., Google Analytics) and performance reporting
  • Experience leading A/B testing, conversion optimization, and data-driven marketing strategies
  • Strong understanding of customer journeys, user experience, and funnel optimization
  • Demonstrated ability to collaborate across teams and influence stakeholders at all levels
  • 3+ years of people management experience preferred
  • Excellent written, verbal, and presentation skills
  • High sense of urgency with the ability to manage deadlines and shifting priorities

To apply for this job please visit alliantgroup.wd1.myworkdayjobs.com.


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