Senior Director, Go to Market & Commercial Growth

Role Overview

Lead Persona Services Group’s go-to-market execution, driving brand visibility, market engagement, demand generation, and qualified sales pipeline across Hospitality, Restaurant, Retail, and Architectural markets. This role integrates marketing strategy, digital campaigns, events, and sales development efforts to create measurable commercial opportunities while overseeing RFP execution and customer activation.

What You Will Do

Lead integrated marketing and demand generation strategies, oversee brand positioning, direct commercial strategy for trade shows and industry events, manage marketing priorities, and recruit, develop, and lead the Sales Development Representative (SDR) team.

Why It Might Be a Fit

Success requires strong cross-functional collaboration, effective delegation, and a results-driven approach focused on removing barriers, optimizing performance, and ensuring accountability across the team.

Requirements

• 7–10 years of progressive experience in B2B marketing, demand generation, sales development, commercial operations, or related leadership roles.
• Demonstrated success executing go-to-market strategies, integrated campaigns, and targeted outbound programs that generate measurable, sales-accepted pipeline and commercial growth.
• Proven ability to lead, coach, and develop teams through effective delegation, performance management, and cross-functional accountability.
• Experience driving customer acquisition, brand development, process improvement, and data-driven commercial performance.

Benefits

• Competitive salary
• Opportunities for professional growth and development