Senior Data Analyst, Personalisation

Role Overview

The Senior Data Analyst will play a critical role in shaping how AIB engages with its customers, analyzing customer behavior and context to identify and deploy the most appropriate engagement prompts across inbound and outbound contact channels.

What You Will Do

The Senior Data Analyst will contribute to the delivery of customer engagement analytics, supporting the Bank’s strategic, customer and sales objectives while ensuring compliance with regulatory and data governance standards.

Why It Might Be a Fit

The ideal candidate will be a technically strong, self-starting analyst with deep experience using SQL and JavaScript to analyze large-scale customer data and deploy analytics-driven engagement solutions across multiple channels.

Requirements

• Strong proficiency in SQL and Javascript required.
• Bachelor’s degree (2.2 or higher) in a numerate discipline such as Science, Computer Science, Mathematics, Applied Mathematics, Information Management, Physics, Statistics, Engineering or Econometrics, or an equivalent qualification combined with relevant experience.
• Have experience in Marketing Analytics teams delivering key strategic analytics projects in at least two of the following: (Customer Engagement, Personalisation, Next Best Action Modelling, A/B Testing, Recommender systems, Real time engagement, integration of analytics into delivery channels, Marketing Automation Technologies)
• 3–4 years’ practical experience in analytics, ideally within Financial Services, Marketing or Customer Contact environments (experience in equivalent domains will also be considered).
• Experience creating, interpreting and presenting analytical outputs to business stakeholders.
• Experience and understanding of Marketing Analytics teams & Customer Engagement Channels (eg. Personalisation, Next Best Action, A/B Testing, Recommender systems, Real time engagement, integration of analytics into delivery channels, Marketing Automation Technologies) delivering key strategic analytics projects in an environment that includes regulatory and compliance obligations when using data and contacting customers.

Benefits

• Market leading Pension Scheme
• Healthcare Scheme
• Variable Pay
• Employee Assistance Programme
• Family leave options
• Two volunteer days per year

Tagged as: Data Analysis