Growth Marketing Manager

Role Overview

The Growth Marketing Manager will lead the development of market intelligence capabilities, translate market insights into actionable recommendations, and support decisions on future ideas and products. The role requires a data-driven approach to investment decisions, user acquisition leadership, and game portfolio strategy and launching. The Growth Marketing Manager will also lead and develop a team of 6 Team Leaders across functional areas.

What You Will Do

The Growth Marketing Manager will build a structured market intelligence capability, develop and own a standardized scale-or-kill framework, allocate and reallocate user acquisition budgets, and take overall responsibility for media buying performance. The role also involves operating a high-speed creative testing system, promoting the use of AI in creative production, and leveraging non-paid growth opportunities.

Why It Might Be a Fit

The ideal candidate will have at least 6 years of experience in growth or digital product marketing, with a proven track record in portfolio decision-making and a demonstrated ability to inspire teams to achieve ambitious goals. The candidate should be prepared to present a real case during the interview, including the context, decision thresholds, and subsequent results.

Requirements

• At least 6 years of experience in growth or digital product marketing within a highly analytical, fast-paced environment.
• At least 2 years of management experience at Manager level or above, with responsibility for multiple functional teams.
• Proven hands-on experience managing large-scale user acquisition budgets across multiple channels and markets.
• Demonstrated track record in portfolio decision-making, with direct involvement in scaling or discontinuing products based on data.
• Strong leadership and proven ability to inspire teams to achieve ambitious goals, including experience in setting challenging objectives, building team commitment, and delivering measurable outcomes.
• Strong strategic thinking combined with the ability to engage directly in operational details when required.
• Decisive and data-driven, with the ability to discontinue underperforming products or channels despite significant prior investment, while maintaining full integrity and transparency in reporting both positive and negative results.
• Ability to perform effectively under high pressure and adapt quickly to the fast-changing gaming market.

Benefits

• Fixed 13th-month salary bonus
• Profit-sharing bonus based on business results and individual performance
• Holiday and Tet bonuses in the form of cash or gifts, depending on each occasion during the year
• Healthcare benefits, including PVI health insurance after official employment and annual health check-ups
• Full provision of working tools and equipment required for the job
• Employee engagement activities, including company trips twice a year with travel support policies for employees’ family members, quarterly departmental team bonding, annual team building, and a wide range of dynamic internal events
• Salary review twice a year, based on work performance and individual capability
• Clear career development roadmap with transparent promotion opportunities
• Diverse learning platforms, including access to LinkedIn Learning, Coursera, and other learning resources
• Annual training budget to support professional and skill development for the role
• Foundational skills and professional training programs for the entire organization