Marketing Manager

Role Overview

The Marketing Manager will be responsible for building a structured market intelligence capability to track rankings, genre trends, and competitors’ user acquisition and creative strategies. They will translate market insights into actionable recommendations and support decisions on future ideas and products. The role requires a data-driven approach to investment decisions, user acquisition leadership, and game portfolio strategy and launching.

What You Will Do

The Marketing Manager will develop and own a standardized scale-or-kill framework across the product portfolio, allocate and reallocate user acquisition budgets, collaborate with the Data team to develop reliable LTV prediction models, and take overall responsibility for media buying performance across major acquisition channels.

Why It Might Be a Fit

The ideal candidate will have at least 6 years of experience in growth or digital product marketing, with a proven track record in portfolio decision-making and a demonstrated ability to inspire teams to achieve ambitious goals.

Requirements

• At least 6 years of experience in growth or digital product marketing within a highly analytical, fast-paced environment.
• At least 2 years of management experience at Manager level or above, with responsibility for multiple functional teams.
• Proven hands-on experience managing large-scale user acquisition budgets across multiple channels and markets.
• Demonstrated track record in portfolio decision-making, with direct involvement in scaling or discontinuing products based on data.
• Strong leadership and proven ability to inspire teams to achieve ambitious goals, including experience in setting challenging objectives, building team commitment, and delivering measurable outcomes.

Benefits

• Fixed 13th-month salary bonus
• Profit-sharing bonus based on business results and individual performance
• Holiday and Tet bonuses in the form of cash or gifts
• Healthcare benefits, including PVI health insurance after official employment and annual health check-ups
• Full provision of working tools and equipment required for the job
• Employee engagement activities, including company trips twice a year with travel support policies for employees’ family members
• Salary review twice a year, based on work performance and individual capability
• Clear career development roadmap with transparent promotion opportunities
• Diverse learning platforms, including access to LinkedIn Learning, Coursera, and other learning resources
• Annual training budget to support professional and skill development for the role