Role Overview
As Marketing Manager for Market Data, you will lead the strategy, planning, and execution of marketing for Alpaca’s market data product, driving adoption and retention across existing customers.
What You Will Do
Own the marketing strategy, design and execute email campaigns, create sales collateral, research competitors, and report on campaign performance.
Why It Might Be a Fit
You will work cross-functionally with sales, customer service, events, and PR teams, and act as the voice of the customer and the eyes on the competitive landscape for the market data team.
Requirements
- 5+ years of B2B marketing experience, ideally in fintech, financial services or SaaS
- Hands-on experience designing, building and executing email campaigns in HubSpot
- Experience running and optimizing paid campaigns on Google Ads and LinkedIn
- Track record of creating sales collateral and working closely with sales and customer-facing teams
- Excellent written and verbal communication skills
- Experience building and managing events and PR strategies, working with internal teams or agency partners
- Strong analytical skills, with a data-driven approach to measuring and improving campaign performance
- Attention to detail
Benefits
- Competitive Salary
- Stock Options
- Health Benefits
- New Hire Home-Office Setup: One-time USD $500
- Monthly Stipend: USD $150 per month via a Brex Card
To apply for this job please visit job-boards.greenhouse.io.
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