Head of Marketing – AlphaTauri

Role Overview

Drive and execute comprehensive marketing strategy, integrating creativity, partnership management, consumer insights, and business growth. Lead and execute brand marketing strategy, develop product value propositions, and craft impactful materials.

What You Will Do

Implement marketing strategy across all channels, manage integrated campaigns, plan and execute events, coordinate POS activations, optimize digital marketing efforts, and lead PR initiatives.

Why It Might Be a Fit

Provide leadership and guidance to the marketing team, oversee communication, merchandising, and marketing processes, and achieve financial objectives.

Requirements

• 5+ years of senior level experience in the fashion/sports Apparel industry
• 3+ years of experience managing teams
• Proven track record in establishing and implementing international marketing strategies for apparel
• Deep knowledge of fashion, sports trends, and lifestyle market dynamics
• Experience in selecting, developing, and maintaining relationships with external vendors, press, bloggers, athletes, celebrities, agencies, and sport clubs
• Strong project management, leadership, and presentation skills with a problem-solving mindset
• Collaborative attitude, and proficiency in Microsoft Office, especially PowerPoint