Senior Product Marketer – Music

Role Overview

As Senior Product Marketer for Music, you own the strategy and commercial result of one of Alpine’s largest and most complex segments, spanning product lines such as MusicSafe, PartyPlug and Tune. You propose the targets and the multi-year roadmap, and bring complex innovations and new categories to market.

What You Will Do

You will be doing segment strategy and multi-year roadmap, segment P&L, pricing and pack architecture, complex innovations and new categories, positioning and claims, one product story across channels, and insight agenda.

Why It Might Be a Fit

We’re looking for someone with energy who thinks like a business owner. You set the course for a segment, make the tough trade-offs and get the whole organisation behind your plan.

Requirements

• A bachelor’s or master’s degree (HBO/WO), or equivalent experience
• Min. 5-7 years’ experience in product management, brand management or product marketing, ideally within consumer goods, lifestyle brands, or digital D2C scale-ups
• Experience in strategic business management of consumer product segments, including P&L ownership, target setting, budgeting and trade-offs between growth and profitability
• A track record in innovation management: developing and launching complex products and new categories, working with R&D and Operations
• Knowledge of e-commerce content strategy and retail sell-in across markets, in particular for Amazon marketplaces, webshops and retail partners
• Knowledge of brand and portfolio management, consumer and market research, and claims, compliance and intellectual property in product communication
• Excellent written and spoken English, strong enough to present strategy and business cases to an executive team; Dutch, German or French is a plus
• A passion for product and enthusiasm for consumer brands

Benefits

• A salary of €85,000 to €95,000 gross per year based on full-time, including holiday pay and a performance-based bonus
• A solid pension plan
• A travel allowance
• A great workplace in Utrecht, with the option to work hybrid 50% of your time
• A work-from-home budget to set up your hybrid workspace
• Free tickets for events and festivals where Alpine is present
• Lunch at the office twice a week
• Thursday drinks, and a monthly Roadmap session with drinks afterwards
• Colleagues who are there for each other, and team outings such as a sailing trip, an overnight or our Christmas party

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