Marketing Systems Administrator

Role Overview

The Marketing Systems Administrator will be responsible for the administration, optimization, and management of Altera Digital Health’s marketing technology platforms, with a focus on HubSpot and its integration with Salesforce.

What You Will Do

Key responsibilities include managing HubSpot configuration, properties, workflows, lists, forms, landing pages, campaigns, permissions, lead scoring, lifecycle stages, and automation, as well as monitoring and troubleshooting synchronization errors, duplicate records, incomplete information, workflow issues, and other system or data-quality problems.

Why It Might Be a Fit

The ideal candidate combines hands-on systems expertise with a strong understanding of B2B marketing and sales processes, and is highly analytical, detail-oriented, and focused on continuously improving how technology, data, and automation enable our teams.

Requirements

• 3–5 years of experience in marketing operations, marketing technology, CRM administration, marketing automation, or a related role
• Strong hands-on administration experience with HubSpot, including Marketing Hub and Sales Hub
• Strong working knowledge of Salesforce CRM, including leads, contacts, accounts, opportunities, campaigns, fields, and the relationship between Salesforce and marketing automation platforms
• Experience managing or supporting HubSpot-Salesforce integrations, data synchronization, and troubleshooting
• Experience with marketing automation, workflow development, lead scoring, lead routing, and lifecycle management
• Experience with CRM and marketing database governance, data quality, normalization, and duplicate management
• Experience developing dashboards and reporting related to lead generation, campaign performance, funnel conversion, pipeline contribution, attribution, and marketing ROI
• Knowledge of B2B marketing, demand generation, and Marketing-to-Sales processes
• Working knowledge of Google Analytics, digital marketing, and campaign tracking
• Experience with business intelligence and data visualization tools such as Power BI preferred
• Healthcare IT experience preferred
• HubSpot Marketing Hub certification preferred
• HubSpot Sales Hub certification preferred
• Salesforce Administrator certification or equivalent Salesforce experience preferred
• Bachelor’s Degree in Marketing, Business, Information Systems, Analytics, or related field preferred. Equivalent relevant experience may be considered.

Benefits

• Competitive compensation
• Benefits package

Tagged as: CRM Administration, Data Visualization, Google Analytics, HubSpot, Lead Scoring