Role Overview
Lead the development and utilization of customer data ecosystem to drive acquisition, conversion, retention, and repeat business. Own the Amar Bank & Tunaiku customer portfolio analytics, working closely with Data Engineering, Technology, Performance Marketing, Sales, Telesales, Collection, and Product teams.
What You Will Do
Drive customer data strategy, lifecycle analytics, BI dashboarding, and end-to-end funnel optimization. Architect, scale, and maintain the enterprise digital MarTech stack, design and deploy automated data pipelines, enforce robust tracking standards, and eliminate manual reporting workflows.
Why It Might Be a Fit
Excellent cross-functional communicator capable of aligning technical data workflows between internal tech teams and external partners. Bonus points for industry experience in large customer-based companies or managing Moengage platform.
Requirements
- Bachelor’s or Master’s degree in Computer Science, Data Analytics, Information Systems, Statistics, or a related quantitative field.
- 6+ years of progressive experience in Marketing Analytics, MarTech, or Revenue Operations with direct exposure to both digital and offline/partner channels.
- Advanced expertise in BI tools (Looker, Tableau, Power BI) and complex data modeling in Excel/Google Sheets.
- Familiarity with telephony/dialer integrations, engagement platforms (MoEngage), and retention/loyalty tracking mechanics (e.g., Tada, Xoxoday).
- Solid understanding of affiliate tracking platforms (HasOffers/Tune, Impact, Everflow, CJ), postback URLs, conversion pixel integrations, and agency reporting standards.
To apply for this job please visit jobs.lever.co.
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