Demand Generation Manager, Digital Acquisition

Role Overview

The Digital Acquisition (DA) organization is the engine that converts digital demand into qualified pipeline at scale. As a Digital Acquisition leader, you will manage a team of Customer Acquisition Representatives who convert inbound marketing qualified leads and self-generated activity into quality top-of-funnel opportunities.

What You Will Do

You will own the speed and rigor of our inbound response motion, holding the team to SLA on lead follow-up, and partner closely with marketing and demand generation to improve lead quality, routing, and the creation of new channels that grow the pool of customers raising their hand to engage AWS.

Why It Might Be a Fit

Success will be measured by building an operationally excellent team that converts demand quickly and efficiently. You will live in the funnel math, lead to meeting, meeting to opportunity, activity to pipeline, and response time to SLA, relying on data provided by operations teams as well as analysis you generate yourself to dive deep into performance trends and inform decisions.

Requirements

• Bachelor’s degree, or 3+ years of equivalent experience
• Experience in leadership roles in sales operations, sales strategy, finance, business development, or other related fields
• 5+ years of technology sales, or 5+ years of people leadership experience
• Experience leading an inbound, demand generation, or high volume sales team operating to defined SLAs
• Experience partnering with marketing or demand generation to build pipeline and create new demand channels
• Experience coaching reps on full cycle technical selling, qualification frameworks, and upsell or expansion motion
• Familiarity with GenAI and the ability to coach its positioning in customer conversations

Benefits

• Comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage)
• 401(k) matching
• Paid time off
• Parental leave
• Sign-on payments
• Restricted stock units (RSUs)
• Sales incentives