Senior Product Marketing Manager, New Product Success

Role Overview

Lead product marketing for New Product Success, setting marketing strategy across a multi-product portfolio and driving the overall GTM approach. Influence Directors and VPs on investment and then ship the work yourself.

What You Will Do

Set marketing strategy, define narrative, goals, metrics, and GTM approach; shape annual marketing plans; lead partnerships; own seller satisfaction signal; own New Product Success narrative at Amazon Accelerate; own product marketing for New Product Accelerator.

Why It Might Be a Fit

You’ll be a marketer who thinks like a single-threaded product leader, comfortable analyzing seller sentiment data and crafting a mainstage narrative. You’ll build mechanisms, not just campaigns, and see marketing as a system that drives adoption.

Requirements

• 6+ years of professional non-internship marketing experience
• Experience using data and metrics to drive improvements
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
• Experience building, executing and scaling cross-functional marketing programs
• Experience leading go-to-market for consumer software or hardware product launches
• Experience building scalable marketing mechanisms (launch playbooks, campaign frameworks, measurement templates)
• Experience using generative AI tools in marketing workflows

Benefits

• Dental insurance
• Vision insurance
• Basic Life & AD&D insurance
• Option for Supplemental life plans
• EAP
• Mental Health Support
• Medical Advice Line
• Flexible Spending Accounts
• Adoption and Surrogacy Reimbursement coverage
• 401(k) matching
• Paid time off
• Parental leave